TexasStateCapitolUSA.jpg
 

Health Tech

Austin

 

 

Health tech Austin is a gathering of Health Tech Leaders and Influencers from Central Texas and beyond. we have MONTHLY NETWORKING and educational EVENTs. If you are Interested in sponsoring a Future event;

contact:

hello@healthtechaustin.com

 

 

 

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more details coming soon

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THE AGENDA

7:45 AM         Health Tech Showcase

                       8 Startups • 8 Pitches

Jerold McDonald - Co-Founder/Chief Executive Officer, Omaiven Health

David Zakariaie - Founder/Chief Executive Officer, Senseye

Janis Powers – Founder, Longitudinal Health Care

Chris Dauw - Co-Founder/Chief Executive Officer, Compassware

Estelle Garcia - General Manager, LivaFortis

John Porterfield, PhD - President/Chief Technology Officer, BridgeSource Medical

Allison Schiekel - Founder/Chief Executive Officer, The Brobe

Ramesh Srinivasan - Vice President, Healthcare Product, BitMED

9:30 am        How to Brand a Technology (Part One)

                      Building a brand strategy - What you need to know about

                      your organization before you start (sharing real-world

                      examples)

Scott Creamer - Founder/Chief Creative Director, Screamer Co.

                      Amy Dowell – Associate Partner, EVP Strategy, HCB Health

                      Ashley Jones – Director of Account Services, Screamer Co.

11:00 am       How to Brand a Technology (Part Two)

                      How to bring a strategy to life – Ideas on how to develop

                      an ‘on brand’ visual language and positioning (sharing

                      real-world examples)

                      Scott Creamer - Founder/Chief Creative Director, Screamer Co.

                      Amy Dowell – Associate Partner, EVP Strategy, HCB Health

                      Ashley Jones – Director of Account Services, Screamer Co.

12:30 pm      Your Health is Your Wealth

These thought leaders and experts will discuss the ways in which a person’s health and wealth are inextricably intertwined. Ill health is not only a ticket to an early grave, it’s expensive. Good health, on the other hand, reduces strain on the bank account and can enhance it through savings on medical expenses, financial rewards (from insurers, employers and others) and new ways of monetizing one’s health data.

                      Elizabeth Jacobs, MD – Chief of Primary Care and Value-Based Health,

                                                             Dell Medical School

                      Bryan Menell - Co-Founder/Chief Executive Officer, Verimos

                       Kathryn Scoblick – Founder, Health Inspires

Moderator - Mary Ann Roser - Founder/Chief, Roser Prose

2:00 pm        Consumer Habits and Choice in Health

                      Art Markman, PhD - Author and Professor

                      Smart Thinking | Smart Change | Brain Briefs | The Habits of Effective  

                       Leadership, University of Texas - Austin

3:30 pm        Lessons Learned | Founder Stories

These Health Tech Leaders/Founders will share their story on what inspired the idea to create their startup, how they got early funding, who was their first customer, how they found their key partners, biggest mistakes, biggest success, and many more conversation touch points.

  Chris Diede - Co-Founder/SVP Marketing and Product Strategy, MPIRICA Health

Jeanne Teshler - Co-Founder/Chief Executive Officer, Wellsmith

Michael Zucker - Co-Founder/Chief Executive Officer, FetchMD

Moderator - Kevin Mayes - Chief Product Officer, AMSYS Blockchain

4:45pm        The End

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Screamer Co., an Austin-based, nationally recognized branding agency, is putting on a workshop focused on helping companies solve the unique challenges that come with branding a technology. This workshop will identify the opportunities and challenges associated with this type of brand building and provide examples of deliverables for every development stage.

What Attendees Will Learn 1. How to develop the positioning and messaging strategies required to build an effective brand (brand platform) 2. How to use strategies to build an effective and visual language and implement marketing content.

Screamer Co. will share recent technology brand building experience as ‘real life’ examples of work product for each stage of development.

FEATURED SPEAKERS

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Scott Creamer
Founder/Chief Creative Director
Screamer Co.

Founder and Creative Director at Screamer Co. With more than 30 years experience in the advertising and marketing industry, Scott is known for taking complicated, sometimes controversial, subjects and distilling them down to simple, easy to understand messages.

He has built his reputation as a branding guru with a distaste for the mundane and an obsession with disrupting the status quo. Throughout his career, clients have relied on him to build brands that differentiate themselves in the market and make a positive impact on audiences.

In addition to his love of branding, Scott has a passion for contemporary art and architecture as well as nurturing young talent through Screamer Co.’s intern program and as an industry educator teaching visual communication, basic design, art direction, and typography.

Scott has had the pleasure of working with a wide variety of clients from Fortune 500 companies to start-ups, nonprofits,  and government agencies. From technology clients like Luminex, Asuragen, Xenex, Obsidian, and Navtech to healthcare leaders like Ascension, Seton Healthcare Family, SMV Scientific, and Central Health to fun favorites like Starbucks, University Federal Credit Union, Bird’s Barbershop, and Alamo Drafthouse, Scott has guided clients through every aspect of brand creation  and implementation.

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Amy Dowell
Associate Partner, EVP Strategy
HCB Health

Associate Partner, EVP Strategy at HCB Health,  Amy Dowell leads the med tech business unit of HCB Health, dedicated to enhancing patients’ lives and clinicians’ practices around the world. As a member of the Executive Committee at HCB Health, her central role is focused on helping her medical device, surgical, and healthcare technology clients articulate their best value proposition and design novel marketing strategies as well as launch plans to accelerate their potential.

She’s launched dozens of successful global campaigns and countless successful brand strategy endeavors. Making complicated stuff seem simple is actually her hidden talent.

Her work experience spans the specialties of ophthalmology, cardiovascular, critical care, wound care, orthopedics, pulmonary, renal, otolaryngology, bariatrics, general surgery, aesthetics and beyond. Clients in her personal roster include Alcon/Novartis, Medtronic, Terumo Aortic, Acelity/KCI, Cochlear Americas, GORE Medical, SMV Scientific, and more.

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Ashley Jones
Director of Account Services
Screamer Co.

As the Director of Account Services at Screamer Co., with over ten years of experience creating marketing campaigns for Fortune 500 companies and start-ups alike, Ashley has a strong background in marketing strategy and brand creation.

Ashley has worked in traditional advertising, word-of-mouth marketing, and as the head of marketing for several companies. She has extensive knowledge of both B2C and B2B marketing and has a talent for understanding a target market and creating tailored messages. She is adept at creating the overall strategy for a brand while also overseeing the details of execution.

Ashley has worked with many brands including Bud Light, Budweiser, SMV Scientific, Whirlpool, KitchenAid, Chevrolet and several up-and-coming brands.

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These thoughts leaders and experts will discuss the ways in which a person’s health and wealth are inextricably intertwined. Ill health is not only a ticket to an early grave, it’s expensive. Good health, on the other hand, reduces strain on the bank account and can enhance it through savings on medical expenses, financial rewards (from insurers, employers and others) and new ways of monetizing one’s health data.

FEATURED SPEAKERS

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Elizabeth Jacobs, MD
Chief of Primary Care and Value-Based Health
Dell Medical School

Elizabeth A. Jacobs is chief of primary care and value-based health and a professor of medicine and population health at Dell Medical School. She also serves as associate chair for research in the Department of Internal Medicine.

Prior to joining Dell Medical School, she was a professor of medicine and population health sciences and vice chair for health services research in the Department of Medicine at the University of Wisconsin School of Medicine and Public Health. She attended medical school at the University of California at San Francisco and trained as a general internist at Brigham and Women’s Hospital in Boston. She completed a Robert Wood Johnson Clinical Scholars fellowship and a master’s in public policy at the University of Chicago.

Her research focus has been investigating disparities in health care, specifically in minority populations. She is recognized as an expert on developing accessible and culturally competent care for diverse populations, and her research has been supported through funding from the National Institutes of Health, the Robert Wood Johnson Foundation, The California Endowment and the Patient-Centered Outcomes Research Institute.

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Bryan Menell
Co-Founder/Chief Executive Officer
Verimos

Bryan Menell leads Verimos which is building the world’s largest repository of wellness data that is owned by all of us. They collect and store the consumer data exhaust from wellness companies that sell nutritional meals and supplements, hardware devices, software, mobile applications, home testing services, and fitness studios.

He is also an investor and advisor to early stage technology companies, as well as an entrepreneur. He currently sits on the board of directors of Moximity, a location-based mobile company, and MomentumSI, a systems integrator. He is also advising a handful of early-stage companies including Socialware.

An entrepreneur, he founded Fusion Learning Systems (2001), Perficient (1997), and Exact Systems (1991). He enjoys networking and idea sharing with other entrepreneurs and business owners.

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Kathryn Scoblick
Founder
Health Inspires

Kathryn  Scoblick is author, speaker and founder of Health Inspires, LLC,  working as a certified health and wellness coach, helping people master  their well-being. She serves on the Board of Directors for the Austin Mayor’s Health and Fitness Council and is a  2015 graduate of Leadership Austin Essential Class.

Before her current  role as VP of Business Development for AblePay Health, helping people  with out of pocket medical expenses, co-insurance and deductibles, she served as Director of Employer Health and Wellness for St. David’s HealthCare in Austin, Texas, strategizing wellness initiatives with local employer groups.

She is a lifelong health advocate, is a Health Education expert on Sharecare owned in part by Dr. Oz and Oprah Winfrey, co-created nutrition education tools for Baylor College of Medicine, interned at the nationally recognized Dell Center at The University of Texas School of Public Health and has her B.S. and M.Ag. from Texas A & M University.

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Art Markman, PhD
Author and Professor
Smart Thinking | Smart Change | Brain Briefs | The Habits of Effective Leadership |
University of Texas - Austin

Art Markman is the Anabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin and Founding Director of the Program in the Human Dimensions of Organizations.

He has written over 150 papers on topics including reasoning, decision making, and motivation. Art brings insights from cognitive science to a broader audience through his blogs at Psychology Today and Fast Company as well as his radio show and podcast Two Guys on Your Head.

He has written several books including Smart Thinking, Smart Change, and Brain Briefs. When Art isn't working or spending time with his family, he can be found playing the saxophone with the ska band Phineas Gage.

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These Health Tech Leaders/Founders will share their story on what inspired the idea to lead their startup, how they got early funding, who was their first customer, how they found their key partners, biggest mistakes, biggest success, and many more conversation touch points.

FEATURED SPEAKERS

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Chris Diede
Co-Founder/SVP Marketing and Product Strategy
MPIRICA Health

Chris Diede is the co-founder and head of marketing and strategy at MPIRICA Health Analytics, which scores hospitals and surgeons by leveraging objective data, machine learning, and decades of risk-adjusted medical claims analysis experience, to help employers and patients reduce the extreme expense and risk related to poor-quality, inappropriate, and overpriced surgery.

Chris is an Austin-based repeat entrepreneur who has spent the bulk of his career creating cloud-based solutions and digital marketing programs for dozens of companies and clients including healthcare organizations and fortune 500 corporations across multiple verticals.

He has been instrumental in the launch of MPIRICA (founded in 2014) and its analytics products, including a “FICO score for surgery” metric that rates the outcomes of hospitals and surgeons. Their proprietary scores and enterprise ChooseRIGHT analytics platform allow payers, consultants, and self-insured employers to pinpoint the highest-value and most appropriate providers in any location nationwide.

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Jeanne Teshler
Co-Founder/Chief Executive Officer
Wellsmith

Jeanne is responsible for executing the product strategies set by the Wellsmith executive group.  Wellsmith’s mission is to reduce the burden lifestyle diseases through population risk management by innovating where healthcare, community, and technology converge. The Wellsmith platform delivers best in class health and wellness experiences to consumers demanding more insights and support between doctor visits and even their devices. With Wellsmith, consumers with Type 2 Diabetes, Chronic Pulmonary Disease (COPD) and Congestive Heart Failure (CHF) manage their own health, every day.  She oversees strategy, product development, marketing, technology, and customer service teams.

She previously served Chief Operating Officer of SixDI, Inc., a strategic consulting firm she co-founded with her husband, Yuri, and has over 25 years of experience leading innovation and production teams. Jeanne is always exploring ways to eat healthier and stay fit and often drafts her husband and five children as (willing) test subjects

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Michael Zucker
Co-Founder/Chief Executive Officer
FetchMD

Michael is the CEO and Co-founder of FetchMD.  Previously, he was the Chief Strategy Officer of Tenet Healthcare’s South Texas region, where he led clinical integration efforts to develop commercial and Medicare accountable care organizations.  He led the system’s successful experience with bundled payments in the Medicare Acute Care Episode (ACE) Demonstration and Bundled Payment for Care Improvement (BPCI) program. During his time with Tenet, he gained national recognition for his thoughts on hospital-physician alignment and gain-sharing models.

Prior to joining Tenet and Vanguard Health Systems, Michael served in senior leadership roles with Hospital Corporation of America, MedCath, and NeuroSource. He holds a Bachelor of Science from Auburn University and a Masters of Healthcare Administration from the Medical College of Virginia. 

He is a Fellow in the American College of Healthcare Executives and serves on the Alamo Area Council of the Boy Scouts of America and the Trinity University Health Administration Advisory Council..